Część
Grüezi
Hi
I am Marcin Baba.
Creative Direction is an journey of falling in love.
Excitement starts with a new brief.
Butterflies occure when you collaborate with strategy, account, and client to shape the platform to convey the vision to the creatives.
Reviewing the first concepts gives you goosebumps.
When you present the ideas, your love for them shines through, emphasizing how valuable they are.
Deciding on the best solution with the client is a shared commitment.
Working together with a production partner who shares the same dedication ensures the creation of something remarkable.
All for the moment of seeing ideas coming to life to make an impact.
If you appreciate my approach to Creative Direction, let's fall in love.
Career history
2019 – Today
Serviceplan Suisse
Executive Creative Director | Member of the board
Creative Director
2014 – 2019
FCB Zürich
Creative Director
Freelance Creative
2010 – 2013
Scholz & Friends Zürich
Creative Director
Senior Art Director
2006 – 2010
Scholz & Friends Hamburg
Art Director
Junior Art Director
Traineee
Selected Clients
Swisscom, Sunise, MTV Mobile, Vodafone, BMW, MINI, Opel,, Zurich Versicherung, Helsana, Credit Suisse, Oakley, Swatch, Dilly Socks, Joop, Strellson, HCD, FC Schalke, ZSC Lions, HSV, Emmi, Mövenpick, Nespresso, Carlsberg, Tchibo, Sika, ABB, Uni St. Gallen
Creative Festivals
ADC Switzerland Member
ADCE Jury
Cristal Festival Jury
EDI Film Jury
Awards
Winning at all international and national creative and industry festivals
