Designed by music
Swiss Youth Symphony Orchestra
The idea: The best advertisement for an orchestra is the music it plays. But posters and fl yers are things you can only see - not hear. For this reason, to advertise the Swiss Youth Symphony Orchestra's upcoming tour, we turned the orchestra's own music into images. These images became the central pillar of the communications measures.
How does it work?
Microphones were placed near all instrument groupes in order to transmit the sound of the orchestra to speakers. The membranes of the speakers were then covered with colour.